Forge · Gyms & fitness studios
Members who see
progress don’t leave.
One system for a single-branch gym: a branded app for your members, a control room for you, and a website that feeds it. Live in 12 weeks.
Where this actually is: The member app is built and running on Android, and the control room already does roster, fees and attendance. Setting it up with your logo, your plans and your members takes 12 weeks.
The real problem
You are not losing members. You are losing the record of them.
A gym sells the one thing that expires. Renewals, dues and attendance are the entire business — and in most single-branch gyms all three still live in a register, a WhatsApp group and someone’s memory. When the record is thin, the money leaks quietly.
23
expiring in 7 days
Nobody knows who they are until the month is over and they are already gone.
10 days
before a dropout is noticed
By the time you spot the absence, they have joined the gym down the road.
0
proof a member can see
They cannot see their own progress, so renewal feels like a fresh purchase every time.
Only Forge does this
A personal trainer for every member,
without a trainer’s salary
Other apps give a member somewhere to write a workout down. Forge tells them what to lift today and why. They just talk to it — it turns that into structured data. Not even the chains give a single-branch gym this.
Coach
Say it, don’t type it
3 sets · 80 kg · 8/7/6 reps · 1,680 kg volume
Up next
Incline DB Press
32 kgConversational logging
Nutrition
Photograph it, that’s all
Just added
Dal, 2 roti, salad
Today
Protein 96g · 44g to go.
Evening suggestion
Food logged from a photo
Today’s target
Built from your last session
Squat · Set 1
Last time 100 kg × 5,5,5 — all three sets completed, so today goes up 2.5 kg.
Progressive overload coach
Sample screens · sample data
The member app
What they can see,
they will pay to keep
A member leaves when they cannot see themselves improving. The app keeps count of every set, kilo and inch — and that count sits inside the membership.
Every workout tracked
Sets, reps and weight. PRs, streaks and weekly volume in front of them daily.
The history is the lock
It all lives inside the membership. When the plan expires, the graphs and PRs lock.
Measurements sync
Your trainer enters inches in the control room; it becomes a graph on their phone.
Store inside the app
Whey, creatine, shakers — ordered from the app. Real products, extra revenue.
Store
Members get 10% off
Whey Protein
Add₹2,799
Creatine
Add₹999
Supplement store
Measurements
Trainer updated this on 13 Aug
Body weight
Body measurements
History
74 sessions logged
LessMore
Pull Day
14,520 kgProof of consistency
Notifications
Gym updates straight to the phone
Gym announcement
Kal gym band rahega
14 Aug (Thursday) equipment servicing ke liye gym poora din closed. 15 Aug se normal timing — 5:30 AM se 10 PM.
New 6 AM batch
Gym announcements
Membership
Gold Plan · 12 months
Renewal due
When the membership expires, your history, measurements and plan lock.
Renewal reminder & pay
Sample screens · sample data
Before and after
The same gym,
twelve weeks apart
Today
With Forge
Renewals found out about after they lapse
A list of who expires in 7 days, every morning
Dues chased by phone, when someone remembers
Reminder and payment link go out on their own
Attendance in a paper register nobody reads
QR check-in, and a daily list of who has gone quiet
Member progress in a trainer’s head
A graph the member opens themselves
Supplements sold when someone asks
Ordered from the app, repeated every month
New enquiries lost in a WhatsApp scroll
Website form lands in the control room the same day
Your control room
The register, the group chat
and the spreadsheet — all gone
One dashboard, and the same data on every member’s phone. Open it from anywhere.
Forge
DashboardMembersAttendanceMeasurementsFees & paymentsLeadsTrainers & PTStore & stockReports| Member | Plan | Expiry | Fees |
|---|---|---|---|
| Arjun Sharma | Gold 12M | 12 Sep | Paid |
| Neha Verma | Quarterly | 21 Aug | Due ₹3,000 |
| Rohit Kale | PT + Gym | 04 Oct | Paid |
| Sana Khan | Monthly | 16 Aug | Reminded |
| Imran Sheikh | Half yearly | 28 Nov | Paid |
One click sends all 23 expiring members a WhatsApp reminder.
Sample screens · sample data
Entry stops at expiry — through the QR or biometric gate
No more paper register — daily footfall counts itself
UPI, cash and card together — the month adds up in a minute
GST invoice automatically — a proper bill on every payment
WhatsApp on autopilot — reminders, renewals and offers
Trainer and PT log — shifts, sessions, commission
Dropout alert — who has not come in 10 days
POS and stock — supplement sales and margin
The website
A website is a lead machine,
not a business card
Your gym shows up on Google, they fill in a trial form, the lead lands in the control room, and your staff calls the same day.
The most serious gym in the city
Trainer, plan and your own app — all in one membership. First session free.
Strength & Conditioning
Personal Training
90-day Transformation
Sample screens · sample data
A branded app is what
premium looks like
Today only chains have their own app — Cult.fit, Gold’s Gym, Anytime Fitness. The model is the same one you already run: progress, plan and store, all inside the membership. In your area you would be first.
Showing a walk-in the app on your phone is the strongest pitch you have. They stop buying a monthly fee and start buying a system.
What I need from you
- Logo files and brand colours
- Your current member list (Excel or the register)
- Plans and fee structure
- Trainer list and their roles
- 8–10 photos of the gym
- One staff member who will own the control room
Where the ₹75,000 comes back from
| Renewals | Visible progress and a locked history push the renewal rate up. |
| New members | Website leads, the app demo, and referral codes. |
| Supplement store | Ordered in the app, repeated every month. |
| PT packages | Slots booked from the phone; trainers sit idle less. |
| Premium tier | The AI coach and diet plan as their own monthly add-on. |
| Leakage closed | Expired members walking in free, and missed dues, both stop. |
| Staff hours saved | Register, reminder calls and follow-ups all run themselves. |
Twelve weeks, start to live
Discovery
Plans, fees and data structure settled. Theme approved.
Member app
Workout engine, AI coach, graphs, notifications.
Control room
Members, fees, attendance, measurements, reports. Your data migrated.
Website & launch
Website and store live, staff trained, members onboarded.
Next step
A 30-minute demo
A working app with your logo and your theme, and the commercial sheet alongside it. The clock starts the day you say yes.
₹75,000
+ ₹6,000/month · One-time setup + monthly. The setup covers all three: app, dashboard and website.
+91 91663 04167 · The message is already written. Just press send.